Journal
Stories from the atelier
On making, fabrics, slow fashion and life as a one-woman label in Middelburg.
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How I ended up in sustainable fashion
My brother thought I started making sustainable fashion out of conviction. The honest story: I actually rolled into it, and I'm never turning back.
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You have to do what you have to do
Admin isn't my favourite, but standing in front of the lens is even worse. About modelling the new collection myself and balancing work with being a mum.
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Finally, an update!
Married, became a mum and back in the shop: a personal update on my 2025, ZWAAN minis made from scraps, and my plans.
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Some new insights… after almost 2 years with my own shop!
Almost two years with my own shop: an honest post about ups and downs, seasons that no longer add up, taking time to rest and the loveliest customers.
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5 years of www.lzwaan.com!
My website turns 5 and the ZWAAN store turns 1! An honest look back at the pandemic, the shop, finding balance in my work, plus a little thank-you.
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FAQ, with all the answers!
The questions I get asked most often in my shop, all in one place: from ‘did you really make everything yourself?’ to ‘how do the sizes fit?’
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How did ZWAAN come about?
After studying fashion design in Düsseldorf, I actually planned to do a master's. Instead, I started my own little label: this is how ZWAAN came about.
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Happy customers
You sometimes send me the sweetest messages after an order. Here's a big collection of honest reviews from happy ZWAAN customers, exactly as you sent them.
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The Basic sweater
How a leather jacket lined with Zeeuws schortenbont became the basis for my Basic sweater: the short history of my very first ZWAAN piece.
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Talking with QURC
An interview with Farbod and Thomas of QURC, the Amsterdam label behind vegan cork sneakers: how they started, their style and their sustainable choices.
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Talking with Mrs. Trinkets
For The Millers shoot, I teamed up with Mrs. Trinkets from Zeeland. Maartje talks about her handmade jewellery, materials and inspiration.
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The girl behind the brand
Who's actually behind ZWAAN? Let me introduce myself: who I am, how I started my own brand and why I'm writing this blog.
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@l_zwaan
A peek into the studio
On Instagram I share all the details: new fabrics, pieces in progress and a look behind the sewing machine.
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